In late 2019, MRM launched a rebrand of Honeywell. COVID-19 came in 2020 and forced an immediate pivot. Our new focus was highlighting what Honeywell did best: cutting edge air filtration systems for airplanes, hospitals and office buildings. A plastic alternative for vaccine packaging with significantly better impact resistance vs glass. AI systems for logistics tracking. N95 masks. All the things Honeywell was making for the future, but suddenly needed today.