eero
Wi-Fi for all,
at the speed of life
Social Campaigns
Eero (owned by Amazon) is a popular mesh Wi-Fi system designed to replace traditional routers and eliminate dead zones by using multiple nodes to create a seamless, high-speed network throughout a home. MRM was responsible for their North American social content.
My partner and I were the senior eero creative team, owning the creative process from start to finish. Aside from the animations themselves, which I supervised, I produced all the final assets. Outside of social videos, we were also tasked with creating infographics detailing how the eero mesh system can work within a home or office - these were then repurposed in social campaigns and on eero.com.
Software makes the difference
In 2024, eero launched 3 new software “products” - TrueRoam, TrueMesh and TrueChannel. Each product had their own specific use case, and since it was software, not hardware (or something you could physically touch), we needed to find simple ways to explain what each product did. So we created a social campaign that doubled as awareness videos and explainers, for business and personal use.
