Every year, hundreds of thousands of American seniors sign up for Medicare health plans. For some, this can be emotionally fraught – qualifying for Medicare means getting older, and getting older can trigger all sorts of emotions. But for so many seniors, age is just a number, and they have no interest in slowing down.

We made a full 360-campaign: TV spots, print ads, banner ads, pamphlets, and letters were produced, helping Cigna to exceed their Medicare program sales goal by 130%.