In the summer of 2023, the SaaS startup UtilizeCore secured $16.6 million in Series A funding. I joined as the first and only full-time creative on staff, tasked with three main priorities: lead a full company rebrand (style, colors, graphics, voice), create a library of materials in that new look-and-feel that was omnichannel, and supervise all outsourced creative (UtilizeCore website rebuild, promotional materials production, office redesign).